NAP consistency in 2026: a straight answer and a working audit
Consistency is hygiene, not a ranking lever. It still costs you calls every time you get it wrong.
How to merge Google Business Profiles, and what happens to your reviews
Google does not join two profiles into one. It stops showing the one it calls a duplicate, and only one of the three routes brings the reviews across.
When AI gets your business details wrong (and how to fix it)
The assistant is not inventing your phone number. It is repeating something it retrieved, and the fix is at the source, not in the chat.
How to embed Google reviews on your website (4 ways, 2026)
Google has no button that copies your reviews onto your site. Here are the four routes that work, and the rules attached to each.
Can you buy Google reviews? The 2026 answer, and the bill
Somebody will sell them to you. That has not been the interesting question since October 2024, when buying one became a rule violation with a price on it.
How to get 5-star Google reviews (without breaking Google's rules)
Every guide tells you to ask nicely and make it easy. Almost none tell you what is now against the rules, or what it costs.
How to see your Google reviews as a business or customer
There is no dashboard to sign in to any more. Here is where each of your Google reviews lives now, and why the number you see is not always the number your customers see.
Do Google reviews affect ranking? What Google confirms, and what it doesn't
Reviews move one of the three things Google says decides local results. The other two are your category and your address.