The customers who skip your survey are already writing reviews.
A survey hears from the people who answered it; your reviews come from everyone who did not wait to be asked, and they are already deciding who books next. Cloutly is the review-led alternative to a survey programme: reputation management that reads all of them, location by location.
14 days free. No credit card.
Trusted by 5,000+ service businesses
Only one of the two tells you which location is in trouble this week.
Buy a survey platform if the question is designed and has to be evidenced; go review-led if it is which location is going wrong now.
Read one side on its own, or leave both up.
| Asked a survey | Unasked a review | |
|---|---|---|
| Who answers | The invited who replied | Anyone who felt strongly |
| When | When the programme says so | The day after the visit |
| How many | A sample, at your response rate | Everyone who wrote |
| Who else sees it | You and your report list | The next customer, and the assistants |
| What it costs to run | A programme and a headcount | Reading and replying |
| What it changes | What you understand | What a stranger decides |
The left column answers the questions you chose in advance; the right answers what is happening now, in public.
While the survey was in field, 1,960 reviews published across those forty locations.
They are on the listings now. The next customer reads them before you do.
Across forty locations, review-led means knowing which one to open first.
Three screens from a group of forty restaurants.
You will know which location has a problem, and what customers raise there.
Signals files what customers raise into ten themes and lays your locations against them, each row read against its own reviews. Cloutly switches Signals on for an account rather than selling it self serve.
See the Intelligence LayerScroll sideways for the rest of the grid.
Negative mentions over 90 days, each row read against its own review count. 36 quieter locations are collapsed.
Seven decisions, ranked by what you can change.
The queue caps at seven so somebody decides, and each card is what customers wrote with the share raising it. Log what you change and Cloutly measures that share before and after.
How the queue is rankedCounts are exact; nothing here is generated.
See whether the assistants recommend you, month after month.
Once a month Cloutly puts a discovery question to ChatGPT, Gemini and Perplexity for each area and records which locations came back. One sample each: a re-ask can differ.
How the sampling worksThree times when a survey platform is the right thing to buy.
Cloutly does not run a survey programme, and forty locations mostly do not need one.
You have a designed question
Nobody writes a review about a decision you have not made yet. Whether a different price moves behaviour needs one question put to a controlled sample.
You have to evidence that you asked
Health, senior living, education and financial services often have to show everyone was offered the same question, with the instrument and sample beside the result.
The experience never reaches a review site
Almost nobody writes a public review about a phone call or a screen inside software. Where the experience leaves no public trace, asking is the only way to hear it.
If one of those is your situation, say so early. Book a rollout call and we will say which half we can carry.
Merivale is a multi-location hospitality group that manages its reviews in Cloutly, location by location.
Run both, and the reviews tell you where to point the survey.
Review-led and survey-led reputation management answer different halves of one question: reviews say where to look this week, a survey says why. Point it at the location the reviews flagged.
What the Intelligence Layer readsWhat a CX team wants to know before it says yes.
Yes, and so is survey data: reviews come from people who felt strongly enough to write in public, a survey from people willing to answer one. Neither is random, so Cloutly prints the denominator on every number.
Beside it, on the data it cannot reach. Cloutly is not a survey tool: it reads what customers wrote on 39 review sites and counts what they keep raising, location by location.
Yes. Cloutly is built for networks of 400+ locations, and the inbox is one list a regional manager can filter to their own sites.
Your own review history is the starting point, read from the sites rather than typed in. Signals is switched on for an account by Cloutly rather than bought self serve, so a network starts as a pilot.
Published per location on the plans page, month to month, with 14 days free. For a network it comes after a pilot on your own reviews.
Comparison accurate as of September 2026. We review these pages every six months; tell us if something has changed.
See it on your own reviews. First.
We start with a pilot on a handful of your sites, using the reviews you already have, so you can see what it finds before anything rolls out.
- A pilot first. On your own reviews, before anything rolls out.
- One site or hundreds. Built for networks of 400+ locations.
- Priced for the network. After the pilot, not before it.
Just the one location? Start a free trial and be sending requests this afternoon.
