The review platform your clients think you built.
Sell white label review management as your own: your logo, your colours and your own domain on every screen a client sees. You create the client accounts, the campaigns run inside them, and you run the whole book from one partner portal. You bill your clients your way. We bill you once a month.
Starts at US$299 a month.
Trusted by 5,000+ service businesses
Reviews come up in every client meeting, and right now you have to point somewhere else.
Reputation is the first thing a local business is judged on, and the people you already bill every month expect you to have an answer. White label review management is that answer, sold under your brand instead of somebody else’s.
Clients ask about reviews. You do not have an answer.
Google and Facebook come up on every call. Without something of your own to sell, the conversation ends with you recommending a tool that is not yours.
A third-party tool makes you the middleman.
The moment a client logs in and reads another company’s name, the value moves to that company. Some of them work out they can buy it direct.
Project revenue is unpredictable. A retainer is not.
Reviews arrive every month whether you do anything or not, so this sits on a retainer without your team redoing the work each month.
Building it yourself is not realistic.
You would have to read every review site that matters, send the texts and the emails, then build a review page, an inbox and widgets for your clients’ sites. That is a product, not a feature you add to a retainer.
Four steps, and it is yours to sell.
Your domain and brand go on first
You point one CNAME at us and the certificate is ours to manage. Your name, colour, font, logo and icon go in under Settings, and every screen after that is yours.
You create the client accounts
Name, email, company, a location allowance and an SMS allowance. Send the claim email and the client sets their own password on your domain.
The campaigns run in each account
Each client’s own booking or POS system fires the ask on the timing they choose. Reviews land in their inbox, and the reply is drafted in one click for someone to read and send.
You bill it as your own
Mark it up, fold it into a retainer or make it a service tier. Your invoice, your terms.
Word of Mouth Online runs Cloutly as a partner. Here is how its director describes the rollout.
This is the product your clients get, running in their own account, under your name.
“The Cloutly team has been instrumental in helping us move faster on growth goals. Their tech is robust, the rollout was seamless, and their support has been first-class.”
Anthony BarryDirector at Word of Mouth Online “Cloutly have been amazing in their ability to come to the party in the customization we required to suit our network of franchises.”
Cameron MortonHome InsteadYour clients work in your product. You work across all of them.
Your colours, your logo and your domain on their side. Every account you have sold on yours.
Your brand, your domain, on every screen a client sees
The login page, the dashboard, the review pages their customers land on, the widget footer and the monthly report. Your clients sign in at your address, not ours.
Sign in
desmond@northlightdigital.com •••••••••• Sign inPrivacy · Terms · northlightdigital.com
Every client account in one list, and one click into any of them
Search the list, read the health of each account in a word, then use Log in as to work inside a client’s dashboard and come back through the banner.
Inside a client account, the whole product runs under your name.
The asks go out on their own
- Their own systems fire the ask. Square, Clover, Mindbody, Zenoti, Nookal, Xero, HubSpot, Klaviyo, Mailchimp and Zapier, or a CSV, on the timing your client chooses.
- Text and email, in steps. Each step goes out on the day they set, with its own message.
- The review page offers the sites they chose. Google first, then whichever others they set, and the customer picks.
- Texts carry their business name, and email sends from it too.
The replies come back to one place
- Every review and message in one inbox, across every location under the one login.
- Replies drafted for approval. AI writes the review reply in the tone they pick; a person reads it and sends it. Nothing sends itself.
- Messenger, Instagram DMs, texts and live chat land in the same list as the reviews.
- Staff recognition ranks the people their customers name, one site or the whole network.
The reason nobody builds this twice.
Everything on the left already exists. Everything on the right is the same job, and it stays your job for as long as you sell the service.
Your domain, and the certificate handled at our end. The hostname is the tenant, so every screen served on it is yours.
You would otherwise build it: Buy the hostname, run the proxy in front of it, then provision and renew the certificate for as long as you sell the service.
Full name, primary colour, font, logo, icon and your website, privacy and terms links, saved in the portal under Settings.
You would otherwise build it: Theme every screen a client can reach, then keep it themed as the product changes.
Client, Status, Health, Locations, SMS and Last review in one searchable list, with Log in as on any row and a banner to return.
You would otherwise build it: Build tenancy, an admin console, safe impersonation and the audit log that has to sit under it.
Google, Facebook, Yelp, TripAdvisor, Booking.com, Glassdoor, Capterra, BBB, Indeed, Zillow, Houzz and the rest.
You would otherwise build it: Write a connector per site and repair each one every time a site changes.
Shared local sending numbers in the United States, the United Kingdom and Australia, and credit packs you buy for any client from the portal.
You would otherwise build it: Register numbers and carrier campaigns country by country, then meter and bill the messages.
You get one invoice from us, priced on the client locations you run, and a new client’s locations are unbilled for their first 14 days.
You would otherwise build it: Build metering, proration and invoicing before you can charge anybody anything.
The questions partners ask us.
They see you. Your logo, your colours, your font, your favicon and your own domain are on every screen a client reaches, from the login page to the review pages their own customers land on. Review widgets carry a “Powered by your agency” footer, which you can block so your mark always shows. Text messages go out under the client’s own business name, and review emails send from the client’s business name and from your sending domain once you connect one.
However you like. Most partners fold it into a monthly retainer or sell it as its own service tier. You set the price, you invoice your clients, and they never see a Cloutly bill: their billing screen sends them to you.
It starts at US$299 a month. Above that the tier follows how many client locations you run, and we set it with you. A new client’s locations are not billed to you for their first 14 days, so a client you are still onboarding costs you nothing, and what you charge that client is yours to decide.
No. One CNAME points your hostname at us and the certificate is ours to manage, so you never touch DNS again after that. Everything else, your name, colours, font, logo, icon and links, you set yourself in the portal under Settings.
Yes. You give each client account a location allowance and the client runs every site under one login: one inbox across all of them, campaigns per location, and a leaderboard of the people their customers name across the whole network. Cloutly is built for networks of 400+ locations.
39 of them, including Google, Facebook, Yelp, TripAdvisor, Booking.com, Glassdoor, Capterra, BBB, Indeed, Zillow, Houzz, Airbnb, Zomato and ProductReview. New reviews land in the client’s inbox, and the reply is drafted in one click for someone to read and send.
Yes, and there is nothing for you to set up. Cloutly has shared local sending numbers in the United States, the United Kingdom and Australia, and every invite carries the client’s own business name. You buy credit packs for any client from the portal: a pack never expires and is used after that client’s monthly allowance.
Recurring revenue, under your own name.
Set your domain and your brand in the portal, then start creating client accounts on a platform that carries your name instead of ours.
- Your brand. Your logo, colours, font and domain on every screen a client sees.
- Your price. You decide what your clients pay and you invoice them yourself.
- One portal. Every client account in one list, and one click into any of them.
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