GEO vs SEO, AEO and LLMO: what the acronyms mean for a local business
GEO is the only newer acronym here with a research paper behind it. For a local business, most of the work is still SEO, although the way you measure it has changed.
SEO
SEO for Google AI Mode: what a local business has to change
Google's answer to what you should change for AI Mode is nothing. The interesting part is what the feature does to the question itself.
How to monitor AI search visibility for your business
Check the same local-business prompts in ChatGPT, Gemini, Perplexity, Copilot and AI Mode, then keep a simple log of the names and sources that appear.
NAP consistency in 2026: a straight answer and a working audit
Consistency is hygiene, not a ranking lever. It still costs you calls every time you get it wrong.
Review schema: what it does now that Google dropped stars
Review schema will not put stars under your own result in Google, and has not since 2019. Here is what it still does, and the markup to use.
When AI gets your business details wrong (and how to fix it)
The assistant is not inventing your phone number. It is repeating something it retrieved, and the fix is at the source, not in the chat.
Do Google reviews affect ranking? What Google confirms, and what it doesn't
Reviews move one of the three things Google says decides local results. The other two are your category and your address.