AI Overviews for local businesses: how to appear
Google's own line is that there are no additional requirements to appear. That makes this a shorter job than the industry selling it would like.
Google's own line is that there are no additional requirements to appear. That makes this a shorter job than the industry selling it would like.
ChatGPT, Gemini, Perplexity, AI Overviews and AI Mode rely on many of the same local business sources. This article separates vendor documentation from inference and sets out what to fix first.
A brand can pass "is Coastline Physio any good" and fail "best physio in Bondi" at forty addresses. Those are two measurements, and most networks run one.
44 current figures on who uses AI search and what generated answers mean for clicks. Every entry names its source and sample, and the article tracks which businesses get cited.
Every tool in this category samples a system that answers differently on a re-ask, then prints a percentage. The useful question is what sits in the denominator, and whether it can ask per location.
Learn how AI visibility scores are calculated, what they leave out and why different trackers return different numbers.
One vendor names reviews as an input, in writing. Everything else you have been told about reviews and AI answers is inference, or a guess.
Three vendors document where their local answers come from. None of them documents a formula, and that gap is where most of the advice on this goes wrong.